On Feb. 2, 2014, Super Bowl viewers witnessed something they’d never seen during the production before: a same-sex couple as parents in a commercial. More specifically, a food commercial. Coca-Cola, whose primary goal is to sell sugary soda products, aired its original one-minute “It’s Beautiful” spot during the 48th Super Bowl, in light of the pending anti-LGBTQ Sochi Olympics.
This ode to America’s diversity, which shows quick vignettes of Americans of all backgrounds to a soundtrack of “America the Beautiful” sung in multiple languages, includes two dads dancing and clumsily roller skating with their young daughter.
Its no surprise to me, since the inspiration for this site was seeing the Campbells’ Soul ad. Food is something we all need. Of course it’s a perfect vehicle to share that we are, in the end, all the same.